Project detail
Leading recruitment agency in Thailand offering outsourcing, EOR, payroll, and recruitment solutions quickly across Southeast Asia and beyond.
Problem Statment:
Independent recruiters face challenges managing multiple job openings efficiently, lack visibility into commission tracking, and encounter high barriers when collaborating with recruitment agencies. The existing platform does not provide a streamlined, transparent experience that enables recruiters to scale and grow their careers effectively.
Business Challenge:
To stay competitive in a rapidly evolving recruitment market, ADI Group needed to reposition and modernize its platform to appeal to independent recruiters. To remain competitive and attract independent recruiters, ADI Group needed to reposition and modernize its platform, both visually and functionally.
User Challenge:
Recruiters needed a simple way to browse opportunities, track their submissions, understand commission structures, and mange invoices, all without the complexity and confusion of traditional recruitment process.
User Research:
During stakeholder discussions, clear business requirements and target demographics were defined. In addition, insights gathered from recruiter feedback offered valuable context into user expectations and opportunities for improvement. This enabled me to structure the design process with a focused understanding of business goals and the intended targeted audience.
User pain points
Insights
68% of recruiters lack clarity on commission payout timelines, reducing trust.
22% drop off during onboarding due to unclear partnership requirements and process.
75% of recruiters want access to performance metrics.
61% of recruiters rely on external tools to manage roles, indicating the platform does not support multi-role tracking.
How might we?
To translate business requirements and insights into actionable progress, I try to find possible solutions with the following “How Might We” questions.
Possibile Solutions
After framing the challenges through the “How Might We” statements, we come up with potential solutions that could effectively address these opportunities. Due to timeline and technical constraints, we prioritized high-impact solutions for Phase 1.
Visual Design
Landing Page
The new landing page establishes ADI Group's credibility immediately with a bold hero section, clear value propositions, and prominent brand partnerships. The step-by-step process reduces onboarding challanges for new recruiters.
Recruiter's Dashboard
The dashboard provides recruiters with a comprehensive view of all available positions, their submission status, and detailed commission information.
