Project detail
Pocket MM Loyalty App
An lifestyle app where customers can collect coins, redeem rewards and send gift to their friends and family
Overview:
While loyalty programs are growing in Myanmar, few digital platforms exist. Pocket MM offers points, rewards, gifts, and special deals—connecting buyers and merchants for a seamless shopping journey.
Why Redesign:
The app was launched with a focus on functionality, but active users declined. As loyalty programs gain popularity, stakeholders aim to make it more appealing and accessible. This led to a redesign focused on reducing redundancy and improving visuals and performance.
Target Audience:
Pocket MM serves three key groups:
Fashion & Beauty Enthusiasts (18–40, mostly female): Trend-focused mall shoppers who value brand-specific rewards, personalized offers, social gifting, and early access to sales.
Professionals (25–50): Busy, high-income earners who use multiple loyalty programs but want centralized point management, seamless redemption, and premium experiences.
Students (18–25): Budget-conscious, social-media natives who enjoy micro-rewards, gamified campaigns, and social features like gifting points.
Design Approach:
For the design thinking process, I am responsible for both strategizing and visual design. I follow the traditional design thinking method which contains:
